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Privacy Policy

Inova Capital AG is a Swiss company limited by shares, registered in Zug (referred to as "Inova", "we" or "us" in this policy).


Maintaining the security of your data is a priority at Inova, and we are committed to respecting your privacy rights.  We pledge to handle your data fairly and legally at all times. Inova is also dedicated to being transparent about what data we collect about you and how we use it.

This policy, which applies whether you visit our stores, use your mobile device or go on line, provides you with information about:

- how we use your data;

- what personal data we collect;

- how we ensure your privacy is maintained; and

- your legal rights relating to your personal data.


How we use your data


Inova (and trusted partners acting on our behalf) uses your personal data:

  • to provide services to you;

  • to make a tailored website available to you;

  • to manage any registered account(s) that you hold with us;

  • to verify your identity;

  • for crime and fraud prevention, detection and related purposes;

  • with your agreement, to contact you electronically about promotional offers and products and services which we think may interest you;

  • for market research purposes - to better understand your needs;

  • to enable Inova to manage client service interactions with you; and

  • where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).

Newletters and Other Marketing

Promotional communications

Inova may use your personal data for electronic marketing purposes (with your consent) and may send you postal mail from time to time.  

Inova aims to update you about products & services which are of interest and relevance to you as an individual. 

You have the right to opt out of receiving promotional communications at any time, by:

​1. changing marketing preferences via your Inova account;

2. making use of the simple “unsubscribe” link in emails; and/or

3. contacting Inova via the contact channels set out in this Policy.


Clients of Inova

If you are a client, we may collect data directly from you, as well as analyzing your browsing and purchasing activity, both on-line and in store, and your responses to marketing communications.  The results of this analysis, together with other demographic data, allows us to ensure that we contact you with information on products and offers that are relevant to you.  To do so, we use software and other technology (automated processing).


Sharing data with third parties

Our service providers and suppliers

In order to make certain services available to you, we may need to share your personal data with some of our service partners.  These include IT, delivery and marketing service providers.


Inova only allows its service providers to handle your personal data when we have confirmed that they apply appropriate data protection and security controls.  We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your data to provide services to Inova and to you, and for no other purposes.


Other third parties

Aside from our service providers, Inova will not disclose your personal data to any third party, except as set out below.  We will never sell or rent our client data to other organizations for marketing purposes.

We may share your data with:

  • our carefully selected partners who provide ‘Inova’ branded products and services, if we have your consent to do so;

  • credit reference agencies where necessary;

  • governmental bodies, regulators, law enforcement agencies, courts/tribunals and insurers where we are required to do so: -

    • to comply with our legal obligations;

    • to exercise our legal rights (for example in court cases);

    • for the prevention, detection, investigation of crime or prosecution of offenders; and

    • for the protection of our employees and clients.

International transfers

As a company based outside the European Economic Area, it is sometimes necessary for Inova to share your data outside of the European Economic Area to deliver products and services to you. This will typically occur when service providers are located outside the EEA or if you are based outside the EEA.  These transfers are subject to special rules under data protection laws.

If this happens, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure.  Our standard practice is to use ‘standard data protection clauses’ which have been approved by the European Commission for such transfers.   Those clauses can be accessed here.


How long do we keep your data?

We will not retain your data for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 6 years.


What personal data do we collect?

Inova may collect the following information about you:

  • your name, age/date of birth and gender;

  • your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and e-mail address;

  • purchases and orders made by you;

  • your on-line browsing activities on Inova websites;

  • your password(s);

  • when you make a purchase or place an order with us, your payment card details;

  • your communication and marketing preferences;

  • your interests, preferences, feedback and survey responses;

  • your location;

  • your correspondence and communications with Inova; and

  • other publicly available personal data, including any which you have shared via a public platform (such as your Google+ page).

Our website are not intended for children and we do not knowingly collect data relating to children.

This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Policy.  Some of the above personal data is collected directly, for example when you set up an on-line account on our websites, or send an email to our client services team.  Other personal data is collected indirectly, for example your browsing or shopping activity.  We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources.​We also receive personal data from trusted third parties who provide services to our clients under the Inova brand.


Our controls

Inova is committed to keeping your personal data safe and secure.  

Our security measures include: -

  • encryption of data;

  • regular cyber security assessments of all service providers who may handle your personal data;

  • regular scenario planning and crisis management exercises to ensure we are ready to respond to cyber security attacks and data security incidents;

  • daily penetration testing of systems;

  • security controls which protect the entire Inova IT infrastructure from external attack and unauthorized access; and

  • internal policies setting out our data security approach and training for employees.


What you can do to help protect your data 

Inova will never ask you to confirm any bank account or credit card details via email.  If you receive an email claiming to be from Inova asking you to do so, please ignore it and do not respond.


If you are using a computing device in a public location, we recommend that you always log out and close the website browser when you complete an online session.

In addition, we recommend that you take the following security measures to enhance your online safety both in relation to Inova and more generally: -

  • keep your account passwords private.  Remember, anybody who knows your password may access your account.

  • when creating a password, use at least 8 characters.  A combination of letters and numbers is best.  Do not use dictionary words, your name, email address, or other personal data that can be easily obtained.  We also recommend that you frequently change your password.  You can do this accessing your account, clicking ‘your account’, clicking ‘your data’ and selecting ‘change password’.

  • avoid using the same password for multiple online accounts.


Your rights

You have the following rights:

  • the right to ask what personal data that we hold about you at any time, subject to a fee specified by law (currently €10);

  • the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge; and

  • (as set out above) the right to opt out of any marketing communications that we may send you.

If you wish to exercise any of the above rights, please contact us using the contact details set out below.


Legal basis for Inova processing client personal data


Inova collects and uses clients’ personal data because is it necessary for:

  • the pursuit of our legitimate interests (as set out below);

  • the purposes of complying with our duties and exercising our rights under a contract for the sale of goods to a client; or

  • complying with our legal obligations.


In general, we only rely on consent as a legal basis for processing in relation to sending direct marketing communications to clients via email.

Clients have the right to withdraw consent at any time.  Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.

Our legitimate interests

The normal legal basis for processing client data, is that it is necessary for the legitimate interests of Inova, including:-

  • selling and supplying goods and services to our clients;

  • protecting clients, employees and other individuals and maintaining their safety, health and welfare;

  • promoting, marketing and advertising our products and services;

  • sending promotional communications which are relevant and tailored to individual clients (including administering the Sparks loyalty scheme);

  • understanding our clients’ behavior, activities, preferences, and needs;

  • improving existing products and services and developing new products and services;

  • complying with our legal and regulatory obligations;

  • preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies;

  • handling client contacts, queries, complaints or disputes;

  • managing insurance claims by clients;

  • protecting Inova, its employees and clients, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to Inova;

  • effectively handling any legal claims or regulatory enforcement actions taken against Inova; and

  • fulfilling our duties to our clients, colleagues, shareholders and other stakeholders.

Cookies Policy

What are cookies?

Like most websites, Inova websites use cookies to collect information.  Cookies are small data files which are placed on your computer or other devices (such as smart ‘phones or ‘tablets’) as you browse this website.  They are used to ‘remember’ when your computer or device accesses our websites.  Cookies are essential for the effective operation of our websites and to help you shop with us online.  They are also used to tailor the products and services offered and advertised to you, both on our websites and elsewhere. 

Information collected

Some cookies collect information about browsing and purchasing behaviour when you access this website via the same computer or device.  This includes information about pages viewed, products purchased and your journey around a website.  We do not use cookies to collect or record information on your name, address or other contact details.  Inova can use cookies to monitor your browsing and purchasing behaviour.

How are cookies managed?

The cookies stored on your computer or other device when you access our websites are designed by:

  • Inova, or on behalf of Inova, and are necessary to enable you to a make purchases on our website;

  • third parties who participate with us in marketing programs; and

  • third parties who broadcast web banner advertisements on behalf of Inova.


What are cookies used for?

The main purposes for which cookies are used are: -

  1. For technical purposes essential to effective operation of our websites, particularly in relation to on-line transactions and site navigation.

  2. For Inova to market to you, particularly web banner advertisements and targeted updates.

  3. To enable Inova to collect information about your browsing and shopping patterns, including to monitor the success of campaigns, competitions etc. 

  4. To enable Inova meet its contractual obligations to make payments to third parties when a product is purchased by someone who has visited our website from a site operated by those parties.

How do I disable cookies?

If you want to disable cookies you need to change your website browser settings to reject cookies.  How you can do this will depend on the browser you use.   Further details on how to disable cookies for the most popular browsers are set out below: -

For Microsoft Internet Explorer:

  1. Choose the menu “tools” then “Internet Options”

  2. Click on the “privacy” tab

  3. Select the setting the appropriate setting


For Google Chrome:

  1. Choose Settings> Advanced

  2. Under "Privacy and security," click “Content settings”.

  3. Click “Cookies”

For Safari:

  1. Choose Preferences > Privacy

  2. Click on “Remove all Website Data”

For Mozilla firefox:

  1. Choose the menu “tools” then “Options”

  2. Click on the icon “privacy”

  3. Find the menu “cookie” and select the relevant options

For Opera 6.0 and further:

  1. Choose the menu Files”> “Preferences”

  2. Privacy


What happens if I disable cookies?

This depends on which cookies you disable, but in general the website may not operate properly if cookies are switched off.  If you only disable third party cookies, you will not be prevented from making purchases on our sites.  If you disable all cookies, you will be unable to complete a purchase on our sites.


Contact information 

If you have any questions about how Inova uses your personal data that are not answered here, or if you want to exercise your rights regarding your personal data, please contact us by any of the following means:

- phone us on: +41 41 561 6905

- e-mail us at: or

- write to us at: Inova Capital AG, Baarerstrasse 43, 6300 Zug, Switzerland


You have the right to lodge a complaint with the Federal Data Protection and Information Commissioner.  Further information, including contact details, is available at


Third party sites and microsites

Inova has partnered with certain trusted third parties to make additional products and services available to you. These products and services can be accessed online through the relevant third party's "microsite".  These websites, and others linked to from this Policy, are owned and operated by a third party and they are responsible for processing personal data in accordance with their own privacy policies.



This policy was last updated in June 2019.

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